Milano Unica returns to Shanghai this September

Milano Unica returns to Shanghai this September

Milano Unica strengthens its international commitment by returning to Shanghai from September 2 to 4, 2025, on the occasion of Intertextile Apparel Fabrics, one of the key trade fairs for the fashion sector in the Asian continent. At the National Exhibition and Convention Center, 23 of the most representative Italian high-end textile companies will present their Fall-Winter 2026/2027 collections to the Chinese audience.

Despite a slight decline recorded in 2024 compared to the previous year, the market remains highly receptive to high-end products—especially those distinguished by technological research and sustainable fibers, two key drivers for today’s Chinese consumer.

Milano Unica Shanghai, a long-standing must-attend event for all industry professionals, strengthens the bond between Italian textile excellence and the new Chinese consumer: demanding, curious, sustainability-conscious, and ready to recognize Made in Italy as a distinctive mark of authenticity and innovation,” commented Augusto Di Giacinto, Director of ICE Agency Shanghai.

The participating Italian companies will occupy an exhibition space of approximately 450 square meters, showcasing a broad spectrum of Made in Italy textiles—from high-end fabrics for menswear to luxurious textiles for womenswear.