Moncler accelerates its digital transformation

Moncler accelerates its digital transformation

Moncler is accelerating its digital transformation defining a new corporate organization and announcing the direct management of its e-commerce, in line with an increasingly digitally integrated vision aimed at personalizing the experience and strengthening the relationship with the customer across all brand touchpoints.

“After Moncler Genius, which rewrote rules and conventions and explored new ways of dialogue, we are at another turning point in the way we interact with our community. We have decided to directly manage our e-commerce, and soon we will offer a new platform concept where the experience will be at the center of an ever more tailored customer journey. At Moncler, every project ranging from the definition of collections to product development and events’ concept definition should be ‘digital first’ and must therefore be inspired and designed to perfectly fit digital platforms as the first touchpoint with the customer, to then be spread across all other channels. This new approach requires a rapid organizational, cultural and technological evolution and opens us up to a future full of creativity, experimentation and “contamination” of content as well as interactions with our consumers on all social channels. With the acceleration of our digital strategy Moncler aims to double the share of its online business over the next three years”, comments Remo Ruffini, Moncler’s Chairman and CEO.