MOSCOT opens second stand-alone store in ItalyMOSCOT opens second stand-alone store in ItalyMOSCOT opens second stand-alone store in Italy

MOSCOT opens second stand-alone store in Italy

MOSCOT, New York City brand and renowned eyewear institution opened in 2019 its second standalone shop in Italy. The new location, which opened on December 12th, 2019, occupies a 65 square meter space at 22 Via Ponte Vetero, Milan, Italy. MOSCOT Milan combines MOSCOT’s signature style with the local flare of Brera. The newest Shop embodies the MOSCOT spirit—classic, historic, and metropolitan—all while situated in the global capital of fashion and design. The MOSCOT Milan Shop showcases the full breadth of the MOSCOT eyewear collection with familiar touches that are distinctly MOSCOT, including tchotchkes, vintage furniture and artifacts from the family archives, tin ceilings made in New York that are quintessential to historical Lower Manhattan architecture, and the overall nostalgic feeling of having stepped into Great Grandma Sylvia Moscot’s living room, whose iconic photo is now donned on a reusable canvas tote bag that comes with each MOSCOT frame purchase.

To celebrate the opening of the Milan Shop, MOSCOT also released a Milan exclusive style, in the iconic LEMTOSH optical and sunglass frame in a first-ever Matte/Shiny Crystal colorway. The collectible frame has “MILAN” engraved on the left temple tip and is numbered in a limited run of 100 frames. The exclusive LEMTOSH is available for purchase only at the new Milan Shop for a limited time.