MOTHER Opens First Standalone Flagship in Beverly Hills

After 15 years of building a brand around outsiders, troublemakers and a touch of irreverence, MOTHER has opened its first standalone flagship store in Beverly Hills.

Located at 351 N. Canon Drive, the 3,850-square-foot space, nicknamed “The Big Boy,” is designed to feel less like a traditional retail store and more like a California home, glamorous clubhouse and cabinet of curiosities combined.

MOTHER Co-Founder and Creative Director Tim Kaeding describes the space as feeling like “the kind of house you would have wanted to hang out in during your childhood.”

A Space Built for Community

At the center of the flagship is a dramatic conversation pit, created as a social hub where visitors can gather, connect and spend time.

The store also features the MOTHER café, serving coffee, matcha and tea loaves, alongside custom embroidery services and exclusive merchandise available only at the Beverly Hills location.

More Than a Fashion Store

The Beverly Hills flagship reflects MOTHER’s focus on fashion, culture and community, giving customers a way to experience the brand beyond its clothing.

“We wanted a place where our community could come together, hang out and experience the brand beyond the product,” said Becker. “Beverly Hills felt like the perfect place to make that happen.”

Becker added that MOTHER has always been a storytelling brand, and the new flagship marks the first opportunity to invite customers “inside the story.”