Naia from Eastman announces Gold Sponsorship of the Redress Design Award, 2019

Naia from Eastman announces Gold Sponsorship of the Redress Design Award, 2019

Entering its 9th year, the Redress Design Award is the world’s largest global fashion design competition focused on environmental sustainability and zero-waste in the fashion industry. For the upcoming edition, Eastman will be the gold sponsor of the 2019 Redress Design Award. This exclusive sponsorship includes an opportunity to introduce fabrics made from Naia cellulosic yarn and their benefits to fashion designers around the world. 

“By sponsoring the Redress Design Award, Eastman’s goal is to help educate the fashion and design community on the importance of sustainable yarns,” said Ruth Farrell, Eastman global marketing director of Textiles. “We want to build awareness of the Naia brand within the design community and support young designers on their journey towards building the fashion brands of the future.” 

The Redress Design Award 2019 will open in January to emerging designers and students. Designers will be challenged to transform textile waste into creative, scalable and commercially viable collections that will inspire and redress the world. For the womenswear category, participants will be using waste fabrics with Naia to fit in with the competition’s strong focus on waste reduction. The finalists will incorporate fabrics made with Naia into their runway collections for the Grand Final fashion show at the Hong Kong Convention and Exhibition Centre in September 2019.