NATIVA Cotton accelerates shift towards a more sustainable production systemNATIVA Cotton accelerates shift towards a more sustainable production system

NATIVA Cotton accelerates shift towards a more sustainable production system

NATIVA, the world’s leading supplier of regeneratively farmed luxury fibers, is introducing cotton to its offer. Extending its positive impact within the global fashion supply chain, NATIVA Cotton accelerates the shift towards a more sustainable production system, from farm to brand. With cotton accounting for 65% of the fibers present in wardrobes worldwide it is a key component in the fashion industry’s commitment to transition further towards sustainability.

Made in Europe, NATIVA Cotton is a solution that certifies cotton growing, sourcing and production under the NATIVA Regenerative Program. The NATIVA Regenerative Agriculture Program is a robust system with a triple impact based on scientific research and backed by data.

NATIVA’s Regenerative Agriculture Program protects the land by bettering soil quality, safeguards crops by ensuring soil health, and supports farmers and local communities by improving their livelihoods. These multidisciplinary efforts further result in greater water quality and increased CO2 capturing levels. Measured over a five-year period, NATIVA aims to achieve a 20% increase of organic materials (natural nutrients) in the soil through its regenerative agricultural practices. This is supported by a 25% reduction in pesticides, with an eventual goal of zero pesticide use throughout time, and the effective eradication of tillage.

“As part of NATIVA’s goals of positively impacting the supply chain for a more sustainable system, we wanted to expand our reach from wool into new fibers. With cotton playing such a significant role in the fashion industry, it was only natural to extend our programme to this iconic fiber.” said Maria Estrada, NATIVA Global Director.

The first crop of NATIVA Cotton is being planted in the upcoming sowing season and will be harvested between October and November, this year. All NATIVA Cotton incorporates NATIVA Blockchain technology, which digitally tracks and logs every step of the fiber’s journey.