NEONYT Summer 2021 / Fashionsustain: digitisation and dialogue

NEONYT Summer 2021 / Fashionsustain: digitisation and dialogue

From A for “avatar” to Z for “zero impact” – during Neonyt’s Fashionsustain conference from 6 to 8 July 2021, the status quo of the textiles and fashion sector was examined, innovation drivers identified and scope for action for the retail sector defined. The multidisciplinary conference streamed more than 20 hours of inspiration and insights, panel discussions and fashion deep-dives live from the FFW Studio. Participants included Grüner Knopf, Oeko-Tex, PwC and the Transformers Foundation.

The digital transformation is accelerating across the entire textile and fashion industry at an unprecedented pace. This is requiring everyone involved to adopt a more agile mindset in order to be able to adapt in disruptive environments. Holistic thinking is required – with regard to production standards, but also when it comes to the inclusion of the most diverse target groups. Fashion is a form of expression and identity. It is about political statements and a reflection of social issues.

“Even though we have certainly been noticing a sense of digital fatigue after three seasons online, there was no sign of it whatsoever during Fashionsustain,” said Thimo Schwenzfeier, Show Director of Neonyt. “Digitalisation is shaping a sustainable future and therefore also the international fashion scene; it is opening up brand-new synergies for the textile and fashion industry and extending the scope – as proven by the experts at Fashionsustain.”