NEUDEUTSCH: Celebrating German Design at Copenhagen Fashion Week! In Conversation with Julian Daynov

NEUDEUTSCH: Celebrating German Design at Copenhagen Fashion Week! In Conversation with Julian Daynov

German design will be presented at this year’s Copenhagen International Fashion Fair (CIFF), running from August 7-9, 2024. This groundbreaking event will showcase “NEUDEUTSCH,” a curated selection of over 30 innovative brands and creators in fashion, jewellery, interior design, and more. Spearheading this initiative is Julian Daynov, a well-respected fashion industry expert and business consultant.

Julian Daynov elaborates on NEUDEUTSCH’s essence: “At the heart of NEUDEUTSCH is the idea of cultural pluralism enriching German design language through diverse and inventive talent. The concept of the collective is to give a stage to new-wave design aesthetes and creatives who overcast the outdated cliché of German design being purely functional and one-directional.”

CIFF’s CEO Sofie Dolva explains, “Germany is a key market for a significant proportion of brands showcasing with us at CIFF, and CIFF is increasingly becoming the show of choice for German brands looking to expand internationally.”