Nike to open new flagship in New York

Nike to open new flagship in New York

Nike’s new flagship store, covering more than 69,000 square feet at 650 Fifth Avenue at West 52nd Street, will open in early 2019.

Floors one to four of the store will feature a multi-sport assortment of product innovation and services. The lower level will be home to Hyperlive, Nike’s new small-format retail concept that will feature a curated, data-driven assortment of local essential products, inspired by the sporting heartbeat of the city. Services will include speed lockers for easy pick-up and returns, along with a sneaker bar for style advice. The fifth floor, a NikePlus members-only destination, will provide access to unique products, experiences and customization opportunities.