NO KA ‘OI at Le Bon Marche Rive Gauche Paris

NO KA ‘OI at Le Bon Marche Rive Gauche Paris

The athleisure brand NO KA ‘OI has been chosen to take part of “La Famiglia” exhibit of in Le Bon Marché Rive Gauche in Paris. After Brazil, Japan, Brooklyn and Paris, the department store has decided to celebrate Italy and La Famiglia, until October 22nd 2017. The teams of Le Bon Marché took interest in contemporary Italy beyond the stereotypes. The exhibition features a curated selection of innovative products that together showcase a captivating and unique vision of contemporary Italian creativity. This presentation highlights the avant-gardist wave in its exceptional capacity to respect the past while also reinventing it.

The NO KA ‘OI Fall Winter 2017 collection featured in “La Famiglia Rive Gauche” exhibit draws on the powerful unity of opposites. A playful mix-and-match approach of unexpected palettes, patterns, and textures; heavy fabrics are matched with lightweight, shiny with matte, straight lines coexist with curvy lines and dark colors with bright.

Anchored in its staple design of color block, this season’s bold blocks of color are embodied in muted neutrals, bright greens, and fiery red and orange hues. Each colorway contours the front and back of leggings, tops, sports bras and jackets. The collection continues to inject sports elements into its fashion-first aesthetic with a cubistic camouflage print. NO KA ‘OI’s moda pillar is rooted in haute couture craftsmanship and highlighted with a panoply of vivid textures, colors, and stitching techniques.