“The Noise of Necessity” event: The story of Campomaggi

This week at Campomaggi’s “The Noise of Necessity” event in Milan, a live story was told, which represented a new way of recounting something essential to the Campomaggi brand, but going beyond that, experiencing it out loud.

Campomaggi is synonymous with craftsmanship and constant experimentation, but also with values that go beyond the idea of producing “fashionable” bags. A way of thinking that values inexperience as much as experience, the beauty of the imperfect, the richness that the signs of time and use leave on objects. Encounters, defeats, mistakes, individual choices, progressive discovery of oneself and one’s abilities, listening to one’s own noise and following one’s own convictions: many choices contribute to create a path of which often only the final success is told. Perhaps, however, the most important thing is hidden in what happened in the meantime, which makes this path a unique life story.

The book Campomaggi is a story in which it is easy to recognize oneself, because everyone has their own Noise of Necessity and it is important to know and listen to it in order to arrive at their own unique realization. Hence the idea of presenting the book through excellent interpretations and voices, starting from the very powerful voice of Roberto Mercadini, author-actor, writer, poet and popularizer who describes his storytelling in this way: “I tell stories (that contain other stories). Sometimes on a stage. Sometimes on video. Sometimes inside a book.”