Orta launches the 5374 Vintage Showroom Book

Orta has launched its first Vintage Book – the 5374 Vintage Showroom Book. The book takes its name from Orta’s great vintage showroom housed in the Istanbul headquarters and tells the story behind 49 pieces selected from the wide archive. It is dedicated to the 49ers – the milestone of the global denim industry.

The birth of denim is globally synonymous with the Californian Gold Rush. When James W Marshall found gold at Sutter’s Mill in Coloma on January 24 1848, he inadvertently started the largest mass migration in American history. The Forty-niners were the first; the pioneers. The origins of denim are so tightly interwoven with these early settlers that this book is dedicated to them, with the selection of 49 inspirational pieces from Orta’s collection. The stories behind these 49 pieces belonging to different time periods from different locations around the world are told in the book with amazing pictures showing the details kept secret in each one.