Marciano Guess changes its name to Marciano Los Angeles
Guess is launching an important strategic repositioning of MARCIANO GUESS under the new name Marciano Los Angeles. The goal is to open up new market opportunities, further expand the brand potential and position the brand in the fashion industry's top group.
The new focus is deliberately aimed at demanding, fashion-conscious customers. The new brand name Marciano Los Angeles refers to the origins of the brand in the Californian metropolis.
From the A/W 2017 collection, this new positioning will create a fashionable and trend-oriented collection with a more balanced price structure. A collection line should serve as a point of entry with basic travels and combine elegant styles with interesting materials. This more affordable collection segment is offered next to a higher-quality premium line.
In addition to North America and Europe, the brand strategy also seeks to penetrate previously untapped markets such as Russia, Turkey and Asia.
GDS to return as Gallery SHOES
7th to 9th February 2017 saw the last GDS being held on the premises of Messe Düsseldorf. This was the 123rd edition of the tradition-rich event. With this, the tradeshow will not only change its organiser and venue but also the name. The Igedo Company will present its shoe trade show at Areal Böhler as Gallery SHOES.
In keeping with this “passing of the baton” the evening event of GDS was also held at Areal Böhler on the first day of the trade show. Speaking before many representatives of the shoe sector, Werner Matthias Dornscheidt, President & CEO of Messe Düsseldorf, used the opportunity to acknowledge the efforts by the GDS team: “Kirstin Deutelmoser and her team have undertaken extraordinary efforts over the years and introduced innovations into the shoe shows time and again. And even the last event was designed with full professionalism and provided visitors with a comprehensive overview of the market. My thanks also go to the sector: GDS only managed to remain such an outstanding meeting point for decades on end thanks to the support from trade and industry. I wish the Igedo Company the best of success for its new concept.”
The first Gallery SHOES will be held from 27 to 29 August 2017.
J Brand x Bella Freud collaborate on Capsule collection
J Brand has collaborated with London-based fashion designer Bella Freud for a F/W 2017 collection. The latter consists of 25 pieces, comprised of 10 looks. In different denim styles are a jacket, 2 jeans, skirt and jumpsuit in mid to dark indigos and black denim. Furthermore the denim styles as contrasted with the classic cashmere and merino wool statement sweaters. A low-rise relaxed straight leg and high-waisted tailored wide-leg embody Bella’s favourite denim fits from the 70’s and are a nod to her tomboy-ish adolescence. The collection combines both the Bella Freud whimsical spirit and aesthetic with J Brand’s denim expertise.
The J Brand X Bella Freud collection will be available at select retailers online and globally, from July 25th, 2017.
Totally renovated 83rd edition of MICAM
The 83rd edition of theMICAM, at the Fiera Milano (Rho) from 12th to 15th February, will present exhibitors and trade visitors with a new concept and look.
A structural transformation that was already underway during the last edition but which has now been fully completed and takes the form of a new concept for pavilions 1 and 3 and various modern elements that represent a marked change with respect to past editions. Larger and more functional areas to facilitate interaction between buyers and exhibitors and a conceptual evolution made even more alluring and fashion-oriented.
A change in image that is expressed most vividly in the new publicity campaign which has chosen the “Divine Comedy” to announce theMICAM’s new course which will have as its leitmotif the three canticles of Dante’s poem. A three- year long journey which starts in this edition in the circles of Hell, with the spotlight on the capital sin of “Lust”, followed by Seduction in September and continuing next year in “Purgatory” and ending in 2019 bathed in the bright light of “Paradise”.
Another of the new entries at this 83rd edition is the Emerging Designer Area in Pav. 1 on the edge of the Fashion Square: a space entirely dedicated to emerging Italian and international designers and an indication of theMICAM’s desire to stay ahead of the game by nurturing new talent and potential future leaders in the footwear sector.
Full rein is also given to the creativity of young students. At stand F02 in Pav. 1, top training schools specialising in the footwear sector will discuss the new aspects of their courses and how best to prepare to meet the challenges of producing and marketing quality footwear.
Woman Paris moves to Place Vendome for upcoming edition
The upcoming edition of Woman Paris, taking place from March 3rd till 5th, 2017, is moving to Place Vendôme. The garden will host both womenswear show Paris sur Mode and Premiere Classe.
The new WOMAN A/W 17 campaign is created by Malin Gabriella Nordin. She uses various mediums such as painting, illustration, sculpture and installations are all to be found in her body of work. Colours and composition are interchangeable but always distinctively emotive and dynamic.
Closing report for Munich Fabric Start 1/17
With its current strategic approach as an innovation and communication platform MUNICH FABRIC START has set new standards in the face of challenging developments in the sector and on the market.
Reliability and continuity as well as an expanded portfolio with international brands are the key constants for the newly achieved growth at MUNICH FABRIC START in 2017. Expressed in figures: three very well-attended days at the fair and, in particular, a strong third day made for growth in visitor numbers of some 1% over the previous year reaching 20,100 international visitors by the end of the event
Once again meeting with wide approval was KEYHOUSE that kicked off last autumn. Equally high were the numbers at the two BLUEZONE halls ALL STAR MILLS and CATALYZER. With over 100 international brands BLUEZONE posted the highest numbers since its inception, both in terms of exhibitors and visitors. Optimism was spread by the over 1,700 very bold, imaginative and inspiring fabric collections and technical product developments from the over 1,000 suppliers.
The highlight fabric and accessories developments staged in the TREND and COLOUR FORUM in the foyer of the MOC were able to create added appeal serving as an inspiration pool thanks to the extension and new interpretation of the ADDITIONALS TREND FORUM arranged in trend worlds.
Spring 2017 TOMMYNOW show
Spring 2017 TOMMYNOW, Tommy Hilfiger’s second in-season fashion show, took place on Wednesday, February 8th, 2017 at “TOMMYLAND” in Venice Beach, Los Angeles. Celebrating the fusion of fashion with California-inspired music and creativity, “TOMMYLAND” became the ultimate West Coast fashion festival, set against the iconic backdrop of Venice Beach. Continuing Tommy Hilfiger’s leadership in the “See Now, Buy Now” runway model, all looks from the Spring 2017 show, including the second TommyXGigi collection designed in collaboration with Gigi Hadid, were immediately available to purchase across all sales channels in more than 70 countries around the world.
TOMMYNOW is about inclusivity, celebrating pop culture, and connecting to our global consumers in an authentic, personalized and powerful way,” said Tommy Hilfiger. “We launched the TOMMYNOW platform in September because we are the brand that breaks conventions, puts the consumer at the heart of our business, and believes in creating fun, inspiring experiences that fuse fashion and entertainment. For February, we are pushing the boundaries even further with a one-of-a-kind festival event that celebrates the youth culture and California spirit that inspired our collection this season.”
Photo Credit :Jeff Goldblum by Anatol Kotte
Anatol Kotte holds exhibition at Concept Store OUKAN in Berlin
On the 7th February 2017, related to the 67th of the Berlinale, the new exhibition of the photographer Anatol Kotte had its opening at the renowned Concept Store OUKAN in Berlin-Mitte. Under the title „Actors“ – the artist presents 18 of his famous portraits of actors, most of them were taken in black and white and they will show the national and international “Mimenriege”. Beside their German colleagues Til Schweiger, Natalia Wörner, Moritz Bleibtreu and Matthias Schweighöfer, many other iconic actors like Jeff Goldblum, Ewan McGregor, Geraldine Chaplin participated.
Anatol Kotte started in 1982 as a photographer's assistant before he attended his freelance work. Previously, Kotte found his passion for portraits and now with 20 years experience – definitely the artist belongs to the premier league of photographer.
Cordura x Blackyak present collaboration at ISPO Munich
Invista's Cordura brand and the global outdoor specialist Blackyak have collaborated on a collection designed by mountaineers for mountaineers. First partnering up in 2016 for BLACKYAK’s global market launch, the brands have expanded their offerings in the European market with the latest 2017 fall/winter apparel debuting right now at ISPO Munich (February 2017).
The 2017 collection features insulation and mid-weight layers designed with Cordura fabric for enhanced durability and soft comfort. Pants, shorts, shirts and jackets engineered for use on the summit will hit stores for spring/summer and fall/winter 2017.
Inspired by the yak’s resilience, Blackyak clothing is crafted to withstand even the harshest alpine conditions. Prototypes are exposed to the extreme situations by the Blackyak athletes during training and on expeditions.
The official European launch is happening right now at ISPO Munich, until the 8th of February 2017 with an exclusive joint media event in conjunction with the show.
First Day at ISPO Munich
The world’s biggest trade show for sport-related gear has yet again opened its door on February 5th.
The event features relevant brands in the active market from adidas to Helly Hansen to Fusalp. But also up and coming activewear brands like Beachbody will be exhibiting.
Aside from the latest innovations and trends, visitors can also inform themselves on topics such as women in sports or new textile trends for sport and outdoor garments.
Of course, new accessories and footwear is also presented alongside health and fitness trends.
2017 the focus will be on classic fitness, healthy eating, mobile apps and running. 66°North from Iceland, Casio, Fila, Osprey, Salming and TomTom are some of the many brands presenting their latest innovation in this field.
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