BeachBody Launch at ISPO
Industry veterans Killick Datta and Peter Koral use this year's ISPO to launch the apparel and footwear line of Beachbody with their company Global Brand Partners.
The will be designing, developing and producing garments and shoes under the name of the renowned fitness and wellness expert. Beachbody is a worldwide leader in health and fitness headquartered in Santa Monica, USA. Founded in 1998 its goal was to help people achieve their fitness goals. Its success stems from its ‘Beachbody on Demand’ streaming platform, workout regiments, such as Insanity, its super shakes and sport nutrition supplements. It has a network of 500,000 coaches and over 36 million views on YouTube. In 2013, Beachbody had 17 million customers. As the athleisure trend continues to grow, this is a strong brand to look out for.
Both footwear and apparel products will be ready for delivery July this year.
The line can be found at ISPO Munich HallB2 Booth 124 until Wednesday.
Birkenstock and Dan Tobin Smith launch a new creative language for S/S 2017 campaign
With the addition of an external team of Art Directors Delerue Roppel, a journey to editorialize Birkenstock begins with the S/S 2017 campaign. A renewed visual language is defined by Dan Tobin Smith – he creates the still life photography for Apple among a list of clients.
A new layout deletes any unnecessary graphics, allowing for a sole focus on the product and branding that appears exclusively on the product itself. The campaign reflects on the wide appeal of Birkenstock. It will appeal equally to a younger client that has just discovered that the Birkenstock footbed and stylish shoes go together perfectly as well as the traditional client that has been a loyal Birkenstock wearer for many decades.
A confident, focused approach that sets the tone for a dynamic year ahead. Birkenstock has entered the Bedding / Home category at the furniture fair in Cologne this month, is set to launch an extensive NATURAL CARE cosmetics line later this year and will start to build a global press agency network in all key markets starting February 2017.
Supreme Women & Men Dusseldorf round-up
The Supreme Group by munichfashion.company GmbH came to a positive conclusion in its anniversary year with the Supreme Women & Men Düsseldorf, which ended yesterday. The organizer has registered a very strong rush of visitors at the ordering fair. In addition to numerous foreign buyers, all the well-known German retailers from all the federal states were on-site and used the platform several times in the fashion district of the showrooms around Kaiserswerther Straße.
The Supreme Group has been cooperating with the trade publication TextilWirtschaft since this season, which installed a lounge for the first time in the foyer of the B1 location, where Supreme Women&Men has been held. This was actively used by the visitors and offered customers an additional relaxing meeting point within the framework of the Supreme Homebase.
In just under two weeks, the order business moves on to the next round with the Supreme Women&Men Munich, which takes place from 11 to 14 February 2017 at the MTC, world of fashion, House 1
ISKO ARQUAS to be presented at ISPO
ISPO, the largest international exhibition for the sports industry, is the perfect setting to experience ISKO ARQUAS, the revolutionary activewear fabric platform conceived by ISKO, the world leader in denim production and innovation, and CREATIVE ROOM, its Italian style and design think-tank.
Athleisure, one of the most viral trends, is radically rewriting the codes of fashion and lifestyle, and it’s the genesis for the ISKO ARQUAS platform: the boundaries between formal occasions and sports activities are less and less indistinct while not so long ago, being fashionable at any time seemed impossible. These advanced textile concepts and innovations combine one-of-a-kind aesthetics with unexpected features that stand up to even the most dynamic and energetic situations, because they are the essential ingredient for activewear that delivers sports-level performance along with incomparable style.
To show the wide and inspirational range of technical and stylistic applications, ISKO and CREATIVE ROOM developed three main moods to express the soul of these multifaceted fabrics:
Sport, dance & fitness – High performance with a trendy flair
Urban tech – Maximum freedom with contemporary attitude
Blue Outdoor – The top of fashion for the open air.
Cheap Monday to celebrate 5thbirthday of flagship London store
Ahead of London Fashion Week, Cheap Monday will celebrate the 5th anniversary of its London flagship store on Carnaby Street on Thursday 16th. The event will present an intense live set from indie rockers Tall Ships, a selection of free drinks and an exclusive 20% of all product in-store discount.
Following on from the success of the recent Sundara Karma and Dead! performances, the London store is partnering up again with Clash magazine to bring back another instalment of their live gigs with the Brighton based band ahead of the release of their second album ‘Impressions’.
As well as the 20% off everything in store all day, the brand will be carrying on the celebrations with exclusive free goodie bags on every purchase as well as the latest issue of Clash.
Texworld Paris with 40th edition
Texworld Paris will be holding its 40th edition from February 6th till 9th, 2017 in Le Bourget, Paris. Presenting 730 exhibitors, the show will see previous exhibitors returning after missing several seasons. China is the first represented country, followed by Turkey, South Korea and India.
The show will also host the third edition of Frankfurt Style Award, an international fashion competition that has been promoting young designers. The Trends Forum sector will present several lectures and catwalk shows. The Elite sector, a global platform for purchasing materials, fabrics and supplies, will present 21 exhibitors.
Brunello Cucinelli opens boutique in Milan
Brunello Cucinelli has opened a new boutique on via Monte Napoleone 27, Milan. The store hosts a contemporary environment displaying precious simplicity and blending together culture, heritage, love for the land and modern concepts of hospitality.
From the window at the entrance that shows the Solomeo skyline, to the small kitchen crafting the tastes and scents of nature; from the living room -where you can refreshen your soul with a graceful conversation, to the changing room – where you can take your time to create an elegant yet relaxed style. The new opening confirms and deepens the philosophy underlying all of the 122 Brunello Cucinelli monobrand boutiques, which spread the heritage, the ideals and the results of the work of the humanistic enterprise in the most important cities worldwide.
Botier presents its new collection: Eyes Wide Shut
Botier, founded by Marina Botier in 2014, embodies the history of the gold and diamond industry in Belgium, the luxury of Moscow and the fast-paced life of New York. All the three cities, experienced first-hand by Marina Botier, have resulted in a line which creates timeless pieces created for the modern woman. Furthermore Botier is fueled by influences and inspiration from around the world, striving to be a global brand attracting women and men with all different backgrounds.
Each Botier piece can be recognised by it’s craftsmanship and high quality diamonds which can only be found in the ateliers in Antwerp. Authenticity and quality are key to create the said timeless pieces. Each piece is handcrafted and designed with a clear vision of what it represents for the individual wearer. Every piece is made from 18 ct. gold and is set with diamonds and precious stones straight from the diamond city.
The newest Botier collection ‘Eyes Wide Shut’, features a new type of double ring, earrings and chokers. The double rings are set with diamonds, rubies, sapphires and different kinds of precious stones. The particular setting gives the ring an impression of having a set of eyes.
The collection was first presented during Paris Fashion Week and has since proven to be very successful. The designs have been picked up by various high-end retailers all around the world.
Who’s Next and Premiere Classe close doors to an edition full of orders and creative energy
Who's Next and Premiere Classe held at the Porte de Versailles have closed the doors to their first event in 2017 on a positive note. Many different exhibitors from a range of sectors have noticed the arrival of new accounts as well as the upholding of their "regular" visitors. Also worth noting, is the arrival of new french buyers, new regional boutiques and/or e-shop’s, and also important orders placed by department stores.
On an international level, there is a consistency in european buyers and above all the return of outside-Europe, with a notable 27% increase in Japanese and 8% more American buyers. Those from the Middle-East also placed some big orders. Among the conferences, three in particular were a great success: "The new fashion business models", "The women who are shaking up the lines" and the conference on e-commerce, led by the director of Alibaba.
Connected to the Premiere Classe trade show via its young designers corner, the Fame area and its mix of established brands and new innovative designers has united a large number of qualitative buyers. The tradeshows saw record breaking crowds at the 25 conferences and the 44 workshops, including those given by the six experts from the Retail Expert Club.
The next editions will take place from the 2nd to 5th March 2017 for Premiere Classe Tuileries and Paris sur Mode Tuileries and from 8th to 11th September 2017 for Who's Next and Premiere Classe.
ISKO the first and only denim mill in the world to receive the certification EU Ecolabel
ISKO and its platform dedicated to sustainability, ISKO EARTH FIT, are the first and only denim mill in the world to have received the prestigious certification EU Ecolabel. This is yet another confirmation of ISKO deep commitment to responsibility that earned it the 2016 Nordic Swan Ecolabel for several products of the ISKO EARTH FIT line.
EU Ecolabel is the official environmental label in the European Union, and is based on a commitment to environmental sustainability. The criteria have been developed and agreed upon by scientists, NGOs and stakeholders to create a credible and reliable way to make environmentally responsible choices.
The ISKO EU Ecolabel products will be launched in May 2017 as part of the new collection.
“Being conscientious comes from research, attention, deep commitment and pointed awareness about what is happening to our planet” explains Fatih Konukoglu, CEO of ISKO Division and board member of SANKO Group. “Here in ISKO, to produce means to care: care about people, environment, products. This firm belief is the heart of our nurturing approach. We believe in the future: that’s why we continue to invest in protecting our planet”.
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