Panorama and Selvedge Run partner up

Panorama and Selvedge Run partner up

In January 2018, Selvedge Run will move into the Marshall House on the grounds of Messe Berlin and will thus be located in the immediate vicinity of Panorama Berlin. Both trade shows will continue to operate independently and will benefit from the synergies created by the joint location.

The cooperation will be a useful thematic addition to the market – especially in conjunction with Panorama Berlin’s successfully established segment, Nova Concept.

While Nova Concept covers the denim, progressive casual and lifestyle markets, the focus of Selvedge Run is on quality and crafted goods. With its individual, highly authentic form of presentation, it puts the sense of community that is so important to its international brands and buyers at the forefront. The two concepts complement each other in a exciting way, offering many new sources of inspiration.

“The cooperation with Selvedge Run gives us the opportunity to further develop our product portfolio for Nova Concept,” says Jörg Wichmann, CEO of Panorama Fashion Fair Berlin GmbH. “The result will be a very interesting product range for the denim and progressive casual markets, one that will really appeal to national and international trade show visitors.”