Panorama Berlin brings ‘Rebel with A Cause’ mission to its 15th edition

Panorama Berlin brings ‘Rebel with A Cause’ mission to its 15th edition

With the clear mission “REBEL WITH A CAUSE”, the 15th edition of fashion fair Panorama Berlin took place this week – for the first time at Tempelhof Airport. Together with SELVEDGE RUN & ZEITGEIST which was held under the same roof as Panorama Berlin, the event confidently presented itself as a strong stage for new inspiration and concepts. There has been a lot of anticipation surrounding the new location and several thousands of visitors made their way to the historic venue today.

In the run-up to the event, the team of organisers have been calling for a collective uprising against the “keep going as we have been” mentality and set itself the goal of coming up with a new event concept with innovative concepts that shift the focus onto the consumers. On an area of around 20,000 m2, visitors to Tempelhof’s AIRFIELD and HANGARS 5 and 6 could find brands with relevance and strong messages, as well as on-point brand presentations and limited editions.

Along with PANORAMA BERLIN and SELVEDGE RUN & ZEITGEIST, the NEONYT Trade Fair has also made the move to Tempelhof, where it occupied Hangar 4 and additional areas. This resulted in a strong offer coming together under one roof at Tempelhof.

In the words of Jörg Wichmann, Panorama Berlin’s CEO: “We are impressed by the start here at Tempelhof and have literally been inundated with visitors. The efforts and hard work of everyone involved over the last three months have now paid off. We have launched a strong event concept and come a long way in responding to the industry’s wish to bring various platforms together in one location. Tempelhof is the coolest event location in Europe and opens up all possibilities of a “central fashion hub” in terms of its usage and extension possibilities. Ms Tillmann is wrong in that respect; with a well-curated concept there is plenty of space at Tempelhof for Premium. A perfect mix of brands that will impress the market on one platform is definitely possible here.”