Parajumpers opens first flagship store globally in New York

Parajumpers opens first flagship store globally in New York

Italian luxury outerwear brand Parajumpers has been a staple of the outdoor lifestyle since 2006. With its unique take on American heritage, the brand’s innovative collections present performance and fashionable garments, from outerwear to sportswear and also include a variety of functional accessories. Paying homage to its American adventure story origins, Parajumpers opened its first flagship store globally in New York City’s dynamic Soho neighborhood. Harnessing the quintessence of autumn in New York, the store opened on November 28 with the full range of its Fall-Winter 2022.

Parajumpers has identified the US as a key growth market due to its catchment area broad, diverse and sophisticated consumers. Furthermore, the flagship store will strategically integrate its already well-developed domestic e-commerce and wholesale networks. The collaboration between Parajumpers and the Swedish architecture studio Stamuli (Acne, Ganni) results in a tailor-made concept for the store that highlights the essential elements of the brand. The elements natural (light wood) combine with industrial ones (sprayed concrete) mirroring the duality nature of the brand: adventure, both in wild and urban environments.