ParaJumpers unveil ‘STORIES’, a multi-media travelogueParaJumpers unveil ‘STORIES’, a multi-media travelogue

ParaJumpers unveil ‘STORIES’, a multi-media travelogue

In celebration of their AW19 collection ParaJumpers is releasing their new campaign project; STORIES. A multi-media travelogue that tells stories of ordinary people, their passions, and how ParaJumpers innovative outerwear supports their unique lifestyles. The first chapter, released today on 17th October, is set against beauty at low temperatures in Svalbard.

Capturing the everyday life of the unique characters who inhabit the last frontier before reaching the Arctic Circle the voices of Svalbard tell their STORIES of the unrelenting chill, a never-ending white landscape with jarring contrasts of midnight sun in summer, the Aurora Borealis come winter, the incredible wildlife and soothing echoing silence. To live here, the inhabitants embrace the isolation, the lack of creature comforts and the uncertainty that comes with living in the Norwegian archipelago thanks to its enticing mix of 51 cultures, sense of community, no stress, no crime, and eerie beauty that offers a uniquely colourful and inclusive home. 

And, to match the needs required by isolated snow bound valleys ParaJumpers’ pushed the technical boundaries to respond to the Arctic’s extreme conditions with the new All Star Fall/Winter 2019-20 collection – a range of men’s and women’s outdoor garments that fuse technical innovation with traditional Italian craftsmanship.