Pepe Jeans returns to London for Drop 1 of its A/W 2026 collection

How Is Pepe Jeans Redefining London Style for Autumn-Winter 2026?

What happens when iconic denim heritage meets the energy of contemporary London? Pepe Jeans explores the answer with the first drop of its Autumn-Winter 2026 collection, bringing together denim essentials, rich textures and effortless attitude.

Part of AWWG Group, Pepe Jeans sets the new campaign across East and West London, with the city’s streets and architecture providing the backdrop. Photographed by Zoe Karssen, the campaign features emerging talents Maya Gunn and Maurits Scheij and introduces a fresh expression of the brand’s signature cool, sexy and confident aesthetic.

Denim at the Heart of AW26

The AW26 collection celebrates the versatility of denim, with the classic jeans and denim jacket remaining key pieces for both men and women. Designed to move effortlessly from street markets to live music events, they combine everyday comfort with timeless style.

For women, a suede jacket takes centre stage, complemented by turquoise tops and fluid teal prints that bring a relaxed London boho feel to autumn dressing.

The men’s collection focuses on lightweight shirts, T-shirts and polos, paired with iconic-cut jeans and trousers for easy city dressing.

Colours and Textures for Autumn

The collection moves through denim blues, soft beige and deep chocolate, with teal and turquoise providing vibrant contrast. Layered textures – from denim and cotton to suede and wool – create a relaxed yet sophisticated approach to seasonal dressing.

At its core, Pepe Jeans AW26 is about self-expression, versatility and effortless London style, combining the brand’s denim heritage with a contemporary lifestyle wardrobe.