PITTI _ ISLAND: The theme for the 2022 Summer fairs

PITTI _ ISLAND: The theme for the 2022 Summer fairs

PITTI _ ISLAND is the theme for the 2022 summer editions of the Pitti Immagine fairs. A concept expressed by all the communication (ads, video, and social media) curated by the creative director Angelo Figus and the Narente duo, Lucio Aru and Franco Erre, who have been entrusted with the entire visual part of the campaign. The production will also strongly characterize the installations at the Fortezza da Basso by the architect Alessandro Moradei.

“As a fixed point, an island is both a physical and spiritual point, especially for meeting and exchanging ideas. A concentrated area, a laboratory that experiments, multiplies, and diversifies. Land of discoveries, explorations, a visionary land that moves away from things to be able to identify them. In constant communication with the mainland, the island does not isolate itself, but engages in continuous exchanges of spirits and paths. This exotic, urban and magical island will entertain and amaze you again.”