Pitti Uomo 102nd edition wrap-upPitti Uomo 102nd edition wrap-up

Pitti Uomo 102nd edition wrap-up

Pitti Uomo 102 took place from 14 to 17 June 2022 at the Fortezza da Basso in Florence. The number of participating brands (682, of which 41% from abroad), but above all that of visitors (over 16,000) and buyers (over 10,600, of which 40% from abroad) documented an event that, despite the current difficulties at an international level and the consequences of the pandemic, was able to reaffirm its centrality within the international fashion system.

The performances on Pitti Connect were also very satisfactory, with over 840,000 page views from 11 May to 5 July and over 6,600 buyers logging in. The 682 brands on the platform with their page will remain online until 2 September.

Over the four days, the show was visited by the most influential and representative buyers (their number more than doubled compared to the 2021 summer edition). The new collections and previews attracted media operators from all over the world.

Furthermore Pitti Uomo 102 kicked off online, on Pitti Connect, on 11 May. The brand pages featuring the new collections will remain live until 2 September. During this time, which extends companies’ participation in the Fortezza show, the brands will stay in the spotlight, with collection material available for buyers and specialized media. On Pitti Connect, the summer edition of Pitti Uomo features an in-depth editorial activity that serves to create new and interesting content for the entire community. Brands are showcased through interviews and special projects, all published on The Billboard.