Prada Mode Moscow

Prada Mode Moscow

On 3 and 4 of December, Prada presented the sixth iteration of Prada Mode at the Levenson Mansion in Moscow featuring an installation by artist Damien Hirst. A traveling social club with a focus on contemporary culture, Prada Mode provides members with a unique art experience along with music, dining, and conversations.

For Prada Mode Moscow, Damien Hirst transformed the historic building with his installation, Pharmacy. Hirst created Pharmacy restaurant in Notting Hill, London in 1998, six years after the inaugural installation of the same name at the Cohen Gallery New York. Pharmacy was conceived as a fully functioning restaurant and bar in an installation of Hirst’s floor-to-ceiling medicine cabinets, and specially made butterfly paintings. Hirst designed furniture, architectural details such as a huge molecular model in its window, light boxes, and a wallpaper design taken from a catalogue of prescription medicine.

In Moscow, Hirst presented the third iteration of Pharmacy restaurant, the second being installed at his Newport Street Gallery, London. It is fitting for this to be made especially for Prada Mode: the artist’s long-time friend Miuccia Prada designed the staff uniforms for the original restaurant. “I’m so excited to be invited by Miuccia to recreate Pharmacy for Prada Mode in Moscow,” said the artist. “I’m pulling out all of the stops to make this amazing, and the four floors of the historic Levenson building will provide the perfect place for it. I can’t wait to get going! I’ve always thought great restaurants can be art, and Pharmacy is a living breathing artwork, best filled with people and art as one.”