Prada’s July Timecapsule exclusive product

Prada’s July Timecapsule exclusive product

On July 2nd, 2020 the monthly Prada Timecapsule drop launched on prada.com – at 3pm CET – for 24 hours only.

Prada Timecapsule is an exclusive product drop of 50 items, occurring once a month, each first Thursday.

Enabled by the new Prada e-commerce platform, unveiled November 2019, this new section is now available solely in Europe (Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Monaco, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom), Japan, South Korea and for the first time in China, USA and Canada, reaching other markets over the course of 2020 following the new prada.com layout-relaunching calendar.

For this release, scheduled July 2nd, Prada presented a new cotton popeline shirt for both women and men, featuring an exclusive print inspired by the cycling world.

Next drop will be on August 6th, 2020.