Premiere of the Kartell à la mode collection by Paula Cademartori at Rinascente in MilanPremiere of the Kartell à la mode collection by Paula Cademartori at Rinascente in Milan

Premiere of the Kartell à la mode collection by Paula Cademartori at Rinascente in Milan

Announcing the world premiere of Kartell à la mode’s spring/summer 2017 collection. The brand continues its partnership with major fashion names, presenting a new line by Paula Cademartori. #EnjoyTheFrontRow, a project by the Rinascente department store in Milan, which unveiled the collection this week, with five days of fashion shows and events featuring a hand-picked selection of fashion brands. 

The concept of the collection, which includes a sandal and a handbag, is based on a fresh and contemporary tropical mood, with strong use of bright colours and vivid shades. The collection was inspired by the exotic exuberance of the Botanical Garden in Rio de Janeiro, a tropical paradise in the very heart of the city, featuring the delicate hues of the orchids and bromeliads and the vibrant shades of the many species of butterflies and toucans bringing to life a fun yet extremely feminine style. 

The injected plastic Parati handbag plays with woven patterns and is offered in four different colour combinations: shades of black, optic white and grey, alongside brighter colours that range from pink to purple and orange.