Premiere on Main River: Neonyt installation a success

Premiere on Main River: Neonyt installation a success

At its fashion installation on Tuesday, 18 January 2022, Neonyt brought the fashion industry together at Frankfurt Fashion Week in the Main metropolis for the first time. The guests became part of an exclusive presentation of carefully curated multi-brand looks – always with a focus on sustainability.

As part of Frankfurt Fashion Week (FFW), Atelier Lihotzky at Danzig am Platz in Frankfurt’s Ostend district was turned into a stage. The event was supported by natural cosmetics brand Dr. Hauschka. Local colour: fashion people, industry insiders, sustainability experts and stakeholders from politics and the media came together in line with the current COVID regulations to be inspired by the latest sustainable fashion trends and finally meet, interact and connect in person again. Independent and newcomer labels met established brands and designer pieces, which were creatively showcased by 13 models in stylishly curated multi-brand looks.

“Finally getting together again, finally being able to experience sustainable fashion live and in person – we’ve been waiting a long time for this. And what can I say? It has surpassed all our expectations: the first Neonyt installation was a resounding success. From the participating brands to the creative concept, the audience and our location –everything was spot on. I am particularly pleased that after such a long break we were able to offer the sector a meeting place where they could come and be inspired and connect, albeit on a smaller scale than we’re used to,” says Bettina Bär, Show Director of Neonyt. “This was a great prelude in our new home of Frankfurt. With the summer edition of Neonyt, we’ll be able to send out an important signal for the transformation of the international fashion industry, finally operating at full capacity once again – and I can’t wait.”