Premium and Seek return with new concept

Premium and Seek return with new concept

The summer editions of PREMIUM and SEEK, which are part of Berlin Fashion Week, will take place on the 11th & 12th of July at the iconic location Station Berlin.

The Premium Group presents a new concept for a progressive community with its trend and event platform. This summer, it’s all about (re)connection, genuine emotions, and new perspectives. The flagship formats PREMIUM and SEEK become louder, more provocative, personal, and efficient. For the first time, the events will take place over two days, on July 11th and 12th, at Station Berlin. The PREMIUM portfolio includes brands such as Silk Laundry, Shaft Jeans, Peuterey, Kennel Schmenger Schuhmanufaktur, and Les Tricots de Lea. The SEEK portfolio features brands like Armedangels, Veja, Sandqvist, Helinox, or Edwin.

Ukrainian labels will also have their own exhibition spaces at PREMIUM this season. Additionally, the curators of the Platte Berlin young community and retail space will occupy an area. Platte Berlin stands for fair fashion and open exchange with local communities, especially the BIPOC and LGBTQ+ community.

In cooperation with PREMIUM, the Yoonaverse conference will also take place in July, exploring all facets of digital transformation within the fashion industry and being streamed into the Berlin Metaverse. Guests can experience relevant content from renowned speakers and receive concrete business impulses.