Premium Group to return with new events cosmos this July

Premium Group to return with new events cosmos this July

Trade shows Premium and Seek and conference event FashionTech will all be making their return this year, set to take place in Berlin Messe, Germany, with the addition of a new D2C festival, The Ground. The collective, operated by Premium Group, will all take place from July 7 to 9 for its return to the group’s home city of Berlin for the coming season.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

“In order to remain sustainable, we want and need to merge B2B and D2C and create a place – a marketplace for ideas and products – where brands, retailers and consumers come together and learn from each other. For the first time, we are offering holistic reach, synergy and network effects,” explains Jörg Arntz, Managing Director Premium Group.