Promas and DEFI support 24 French brands at Pitti Uomo

Promas and DEFI support 24 French brands at Pitti Uomo

For the sixth consecutive edition, Promas French Menswear Fédération and DEFI (Développement des Entreprises Françaises de l’Industrie de la Mode) renew their partnership in support of the participation of 24 French brands in Pitti Uomo 108.

This collaboration is part of a long-term strategy to strengthen the international presence of French menswear, also through innovative digital tools like PROMAS LIST: the Promas platform that connects buyers from around the world directly with French menswear brands, offering access to the latest collections, detailed information and new business opportunities. A key networking tool in the industry.