Promas French Menswear Fédération and DEFI champion French style at Pitti Uomo 104

Promas French Menswear Fédération and DEFI champion French style at Pitti Uomo 104

In a collaboration, Promas French Menswear Fédération and the DEFI (Développement des Entreprises Françaises de l’Industrie de la Mode) organization join forces for the third time to support the participation of 29 French brands at the upcoming edition of Pitti Uomo 104, taking place from June 13 to 16 at the Fortezza da Basso in Florence.

Committed to driving the international growth of the French menswear industry, Promas has also introduced an innovative platform called Promas LIST. Seamlessly connecting buyers with French menswear companies, Promas LIST serves as a hub for discovering the latest trends, accessing detailed brand information, and establishing valuable connections.