Pure London with ‘Oriental Futures’ theme for S/S 2018 edition

Pure London has launched its new campaign, which will immerse visitors to the S/S 2018 show in July in ‘Oriental Futures’; a cultural fusion exploring Eastern-inspired arts and artistry with a futuristic and celestial approach. 

Unveiling its new theme inspired by WGSN’s S/S18 trend forecast, Pure London aims to create a fashion movement which ties together two fundamental ideas – the first being Oriental culture, the second being interplanetary travel. 

With a focus on unity and collaboration across cultures and galaxies, Oriental Futures explores the stratosphere where scintillating constellations meet Eastern-inspired arts. Delve deeper into a unified cosmos rich in tradition, yet contemporary and authentic. WGSN trends reference eastern artistry and discover new galactic realms inviting you immerse yourself in a journey of collaborative auras. 

The next edition of Pure London will take place from 23rd – 25th July at London Olympia.