Pure London x Just Around The Corner: February 2024Pure London x Just Around The Corner: February 2024

Pure London x Just Around The Corner: February 2024

Pure London has announced that from February 2024 Just Around The Corner (JATC) will unite with Pure London to create Pure London x JATC, sitting under Hyve’s retail division umbrella.

The first combined show will take place on the 11th – 13th February 2024 at Olympia London and will offer buyers a transformed show with an increased number of inspirational fashion designers and brands.

The destinations will be edited to unite all Womenswear in the Grand Hall including POP and the new Launchpad area for new womenswear designers, with Women’s and Men’s Accessories and Footwear brands, Men’s Apparel, The “Together zone” (brands showing genderless or dual gender collections), Lifestyle and Beauty brands (beauty, skincare, wellness, grooming, home fragrance, home tech), Watches, Jewellery, Wearable accessories and seasonal gifting, positioned in the Grand Hall Gallery featuring JATC’s signature style and feel.

Gloria Sandrucci, Event Director, Pure London x JATC says, “This is a landmark development in the history of these two fashion shows driven by the vision and desire to make buying easier and better for buyers. Pure London’s mission is to become Europe’s most inspiring and diverse celebration of fashion providing the best edit of brands, the most trusted trends insights, offer transformative business opportunities, while speaking up for sustainability. By uniting with JATC, and with Pure London’s 25-year history, the combined teams can pool their expertise, resources, and network to create the leading fashion trade show experience, meeting the needs of buyers and offering the very best collection of brands under one iconic roof at Olympia London.”