Rag & Bone showcases Spring 2025 collection at Pitti Uomo

New York based rag & bone presented an edit of Robert Geller’s first spring collection for the brand, entitled ‘Two Sohos’ at Pitti Uomo’s recent edition.

Inspired by the history and atmosphere of both SoHo in NYC in the 1980s and Soho in London in the 1950s, both neighborhoods were pulsating with a raw and unbridled energy that reflected the spirit of the times.The air was charged with a sense of experimentation and rebellion and artistic expression flourished in its most authentic forms. Art, music, and culture collided in a thrilling cacophony of innovation and artistic expression flourishing in its most authentic forms.
Classic silhouettes are revisited with added volume and newness in finish and fabrication throughout.

Denim innovations include Airflex Denim, a breathable, temperature regulating fabric and the stretchiest denim for mens we’ve ever had. Paint splattered finishes look almost spray painted and worn-in—as if an artist themselves have lived in them. These wash and dying techniques come into play throughout the collection. There is a continuation in dynamic denim dressing and light suit dressing.. The color palette is one that’s down to earth with neutrals grounding the collection and a light grey that brings spring levity to tailoring. Then there is an unexpected pop of color—like a light lavender that plays well with denim and brings a playfulness to suiting. For our sportswear capsule, Pursuit, color blocking techniques were used and all fabrics are technical—made for any activity. Overall, it emulates a familiar, worn-in feeling, as they are already yours to begin with. With pockets and utility details on suiting, denim, and sportswear, there is functionality and authenticity, true to the brand. In creating this collection, rag & bone’s Head of Menswear,

Robert Geller said “We really wanted to create a spring collection with texture, keeping it light and wearable, with a strong point of view.”