Ralph Lauren partners with avatar simulation app Zepeto

Ralph Lauren partners with avatar simulation app Zepeto

Ralph Lauren has announced its partnership with social networking and avatar simulation app Zepeto.

The app allows users to function in a fully articulated virtual world where they can socialise with others using a customisable 3D avatar. Users will be able to purchase a completely digital Ralph Lauren clothing collection, reminiscent of its physical apparel, giving users the opportunity to dress their 3D avatars in exclusive products.

The Ralph Lauren x Zepeto collection will feature 12 looks in total, with over 50 unique items on offer, including a mix of vintage Polo Ralph Lauren designs and pieces from its current summer collection. Shoppers will be able to get their virtual hands on limited edition skateboards and other special pieces exclusively designed for the collection.