Rinascente Be Florentine: celebrating Florence uniquenessRinascente Be Florentine: celebrating Florence uniqueness

Rinascente Be Florentine: celebrating Florence uniqueness

Rinascente Florence officially celebrated its architectural, brand mix and interior fitting renovation, finished in 2020, with an event titled Be Florentine, a celebration of the typically Florentine cultural richness and beauty.

On June 13 and 14, 2023, on the occasion of Pitti Immagine Uomo 104, Rinascente’s long-established partner, a one-of-a-kind event ‘Be Florentine’ took place.

“Our vision of a department store,” explains Pierluigi Cocchini, CEO of Rinascente, “goes beyond the simple shopping experience: it is to be in commingling with the territory, engine of modernity and innovation, a place where things you don’t expect, happen. Be Florentine events confirm the philosophy that has always characterized us and that we can sum up with our claim FOR THE CITY, WITH THE CITY, IN THE CITY and that, this occasion could be declined into FOR PITTI, WITH PITTI, IN PITTI!”

A program full of happenings, started at the opening of Pitti Immagine Uomo 104, when the Tosca&Nino terrace on the 4th floor of Rinascente Florence hosted the launch of Be Florentine events press conference and the opening of window display project created in collaboration with Slowear, who presented its SS 24 collection with an exclusive project to support young talents.

On Tuesday, June 13 evening Palazzo Vecchio opened its doors to Rinascente for a special night starting with an aperitif in the evocative Cortile del Michelozzo and continuing in its magnificent Salone dei 500 with an intimate live private concert followed by an exclusive gala dinner in perfect Florentine style. On June 14, Rinascente colored Piazza della Repubblica in a distinctive, sparkling purple with an exclusive party with light dinner and explosive DJ set in the spectacular Purple Gallery, a 1,000-square-meter crystal gallery created for the occasion in front of the store.

The visitors’ experience was made unique by a contamination through which globally known luxury brands come into contact with handcrafted products with attention to detail, the flagship of Made in Italy. Special attention is also paid to leather goods and menswear in perfect harmony with the identity of Florence.