Sandro launches AI tool to help its customers choose their ideal size

Sandro launches AI tool to help its customers choose their ideal size

French brand Sandro, owned by the SMCP group, is using artificial intelligence to help its customers choose their ideal size. On Linkedin, Sandro announced a collaboration with Fringuant, a tool based on body scanning technology that helps you find ‘the right clothing size’.

The tool, powered by AI, allows online shoppers to determine their size based on information such as height, weight and a submitted photo of their face.

“Embracing innovation through Artificial Intelligence. To assist our customers in choosing the correct size, we have partnered up with FRINGUANT, a cutting-edge AI powered solution, capable of guiding clients to their ideal fit based on basic data and facial recognition. Discover our latest personalized shopping experience on each product page of our website.”