Selfridges launches largest eyewear hall in the UK

Photo Credit : Retail Gazette

Selfridges launches largest eyewear hall in the UK

Selfridges is finishing off its multi-year revamping with a 4,000 square feet optical destination, the largest in the UK. On offer are 2,200 eyewear styles from 50 brands.

In a statement Selfridges said: “Sixteen of these brands are new to Selfridges, including a cluster of brands exclusive to the store such as Fak by Fak and Project Produkt. Several brands such as Grey Ant, Retrosuperfuture, and Thiery Lasry have created exclusive styles within their collections especially for Selfridges”.

One of the highlights of the space is a dedicated Chanel area, which showcases a curated selection of the label’s frames and sunglasses. Selfridges’ optical destination also offers optometrist services using “state-of-the-art” equipment.

In addition to the new eyewear destination, Selfridges is launching “Progressive Edit”, an area featuring a curated selection of accessories.