Selfridges launches Project Earth

Selfridges launches Project Earth

Selfridges has announced a new sustainability initiative, Project Earth. Featuring new design innovations, retail concepts and thought-provoking ideas in sustainability, the series of new commitments part of the project, are set to radically change their business.

“Project Earth is an exploration into how we can change the way we shop by 2025. We believe that by driving a transition to more sustainable materials, exploring new business models, and challenging the mindsets of our partners and customers as well as our own teams, we can offer an alternative perspective on retail and create a sustainable future.”