SHIFT Frankfurt invites the industry to an exclusive Sneak Peek at FREDENHAGENSHIFT Frankfurt invites the industry to an exclusive Sneak Peek at FREDENHAGEN

SHIFT Frankfurt invites the industry to an exclusive Sneak Peek at FREDENHAGEN

SHIFT Frankfurt will open its doors for the very first time on March 5, 2026, with an exclusive Sneak Peek event at FREDENHAGEN in Offenbach am Main.

Brands, retailers, agencies, and fashion professionals are invited to experience the new B2B format early on, in an atmosphere that already reflects the authentic SHIFT vibe.

The Sneak Peek offers the opportunity to explore the exceptional industrial location in its raw state while gaining concrete insights into the event concept.

The SHIFT team will present sample stand solutions in various sizes as well as initial lighting installations that highlight the fair’s creative and curatorial vision. The goal is to create transparency, inspire participants, and foster open dialogue with the industry from the very beginning.

A special highlight will be a keynote impulse by Michael Werner, long-time Editor-in-Chief of Textilwirtschaft. He will provide a sharp perspective on the current state of the German fashion market and outline key developments shaping the industry. Following the talk, guests are invited to connect over drinks and food in a relaxed networking setting.

“With the Sneak Peek, we don’t just want to present a venue. We want to make the attitude, ambition, and atmosphere of SHIFT tangible,” says Thimo Schwenzfeier from the German SHIFT team.

“We see ourselves as a platform that puts wholesale at the center: clearly curated, market-driven, and dialogueoriented.”

New dates announced: SHIFT Frankfurt on July 1–2, 2026 Alongside the Sneak Peek, SHIFT confirms a change of dates for the main event. SHIFT Frankfurt will now take place on Wednesday and Thursday, July 1 and 2, 2026 (originally scheduled for June 24–25). This decision follows extensive feedback from the industry and aims to better align with the needs of all participants, particularly offering the womenswear segment more flexibility for optimal collection presentations. The new timing provides greater planning security for both brands and retailers. SHIFT Frankfurt positions itself as a curated inspiration platform for both menswear and womenswear, combining experience, creativity, and long-term business relationships.