Shopping with Google’s generative AI

Shopping with Google’s generative AI

For the past 25 years, Google has been devoted to the science and the craft of building a search engine. With this, they have developed new ways to search, powered by our latest advancements in AI — whether that’s searching visually with Lens, or across modalities, using both images and text with multisearch.

With new breakthroughs in generative AI, they are reimagining what a search engine can do. With this powerful new technology, users can unlock entirely new types of questions they never thought Search could answer, and transform the way information is organized, to help sort through and make sense of what’s out there.

With generative AI in Search, Google can also help users understand the full picture when shopping, making even the most considered and complex purchase decisions faster and much easier.

When searching for a product, you’ll get a snapshot of noteworthy factors to consider and products that fit the bill. You’ll also get product descriptions that include relevant, up-to-date reviews, ratings, prices and product images. That’s because this new generative AI shopping experience is built on Google’s Shopping Graph, which has more than 35 billion product listings — making it the world’s most comprehensive dataset of constantly-changing products, sellers, brands, reviews and inventory out there. Every hour, more than 1.8 billion listings are refreshed in our Shopping Graph to give people fresh, reliable results.