Silent MIPEL showroom: innovative format lands in Seoul

Silent MIPEL showroom: innovative format lands in Seoul

After the obligatory stop in March caused by the COVID-19 emergency, Mipel Leathergoods Showroom took place and became Silent Mipel Showroom in Seoul.

The pandemic made it necessary to revise the well-established format created by Assopellettieri with the support of the Italian Ministry of Foreign Affairs and International Cooperation and ITA-Italian Trade Agency which is taking place from 20th to 26th October 2020 in High Street, Seoul and will see the participation of 21 Italian brands.

Companies are protagonists with their SS2021 collections exhibited in Seoul and entrepreneurs, even if not physically present, are able to “meet” buyers and the Korean press through virtual sessions of “Meet the Brands”.

“The Silent Mipel Showroom in Seoul is an example of how it is possible to continue to support companies and do business in this moment of profound crisis, while not moving from the national territory – comments President Franco Gabbrielli -, we are proud to say that this format, conceived by us together with the precious partnership with ITA- Italian Trade Agency and the Italian Ministry of Foreign Affairs and International Cooperation, is the first ever in the Italian fashion scene to be landed across the border and come to life with these characteristics. Korean buyers and press will be able to enjoy live, in physical presence, the collections of our companies set up for the occasion in the spaces of the HIGH STREET Italia building in Seoul; the representatives of the brands, on the other hand, will connect in streaming according to a specific calendar and will have the opportunity to tell about themselves to the Korean world. An innovative format of which we are the forerunners and which we will certainly replicate on other international initiatives”.