Simon Berger creates art installation for Alberto

Simon Berger creates art installation for Alberto

The special feature of the ALBERTO collections is their versatility. A Swiss artist now put this aspect in the limelight: from 200 ALBERTO trousers, Simon Berger created an impressive art installation. Sophisticated draping of the pants created an oversized face. An artistic highlight that will fascinate viewers as of today, 19th September at ALBERTO dealer LOEB in Bern, until 30th September 2019. The ALBERTO face can be admired on the first floor on a newly created pop-up area.

The owner, Dominique Mifsud, is impressed by the unconventional work of Simon Berger and had the idea for the trouser installation. “Fashion and art are related, they are amazing, they surprise and fascinate, they stage and attract attention,” says Dominique Mifsud, “I personally think this installation is great because it puts a completely new relation on pants fashion and literally a face on it The ALBERTO face joins a number of prominent predecessors: musician Ray Charles – who was copied from an old piano. James Bond actor Daniel Craig – his face was made from a Jaguar XJ. Or Albert Einstein, which is made up of colorful auto parts. The artworks are all anamorphoses. So works that open up to the viewer only from a specific angle.