Simone Rocha guest designer at Pitti Immagine Uomo 110 

Simone Rocha guest designer at Pitti Immagine Uomo 110 

At the next edition of Pitti Immagine Uomo, No. 110 (Florence, June 16–19, 2026), the Guest Designer will be SIMONE ROCHA, founder and creative director of the label that bears her name. For the occasion, the London based Irish designer will present a special event runway show in Florence.

“I would like to thank Pitti Uomo for their generous invitation to present my first independent only menswear show on the men’s calendar. I am excited to share the length and breadth of my menswear proposition, especially with the backdrop of beautiful Florence. I look forward to a new chapter in my work and world, playing with tradition and exploring new ground. I approach it with authenticity and vulnerability, seriousness and playfulness.” — Simone Rocha