SOKO and DAILY BLUE present ‘a day with Adriano Goldschmied’SOKO and DAILY BLUE present ‘a day with Adriano Goldschmied’

SOKO and DAILY BLUE present ‘a day with Adriano Goldschmied’

The collaboration between Daily Blue and SOKO highlights Daily Blue’s design and innovation within the fashion trend landscape, while utilizing SOKO’s products to process jeans in a cleaner, and more efficient way. On June 15th at the Innovation hub (at Pitti Uomo), there will be an invite-only workshop in which Adriano and the Soko team will process some Daily Blue samples using SOKO’s latest products, Stardust and Lumia. These products are changing the way we wash the jeans reaching new important goals in the aesthetic, sustainability and friendly process for the workers.

With three generations of history to tell, SOKO represents the tradition and the innovation of the Italian research dedicated to textile. Having its background in the chemical sector, today SOKO offers studied and advanced solutions for conscious finishing process.

Being a Denim lover, SOKO has developed several new techniques in its researching center in Florence “The Innovation Hub”, with the aim they will be part of the path of the future jeans washing.

Adriano Goldschmied’s creation of Daily Blue pioneered a new era for denim, transforming it into a high-end fabric in the fashion industry. Daily Blue was born in 1974 in the luxurious northern Italian ski resort of Cortina d’Ampezzo and immediately became synonymous with luxury denim prêt-à-porter. The brand’s resurgence comes with quality, simplicity, longevity, sophistication, and sustainability.