Stella McCartney unveiled ‘Future of Fashion’ exhibition at COP26

Stella McCartney unveiled ‘Future of Fashion’ exhibition at COP26

Stella McCartney has launched the ‘Future of Fashion: An innovation conversation with Stella McCartney’ exhibit at the Kelvingrove Art Gallery and Museum in Glasgow as part of the HRH Prince Charles Sustainable Markets Initiative (SMI) at COP26.

The installation explores Stella McCartney’s nature-positive approach to fashion, as well as the brand’s use of next-generation materials, highlighting current achievements, as well as plans for the future.

The pieces can all be seen orbiting a sculptural and living fungi display, visually elaborating on the message shared with the brand’s spring/summer 2022 catwalk show.

“I hope that by representing our industry and revealing my current material innovations at COP26, I can inspire action among private sector and government leaders – driving more nature-positive investments and incentives. To not collaborate now would be an injustice to future generations and to those already suffering the worst of climate change’s effects. This is our chance and I do not believe in waste.”Stella McCartney