Stone Island and New Balance join forces to collaborate

Stone Island and New Balance join forces to collaborate

New Balance and Stone Island are joining forces to kick off a long term relationship. Collaborative product releases will be available later this year.

Known as cultural drivers, both brands share similar values of research and functionality in their respective areas of expertise, and take an analytical approach to innovative data-driven design. Initial talks were based on the common vision of developing a footwear collaboration that will roll out in several different waves over the next few years. By transcending current trends, New Balance and Stone Island will together bring their shared values to life in new and creative ways.

“Our collaboration with Stone Island is not only rooted in performance innovation, but elevating our mutual values of premium craftsmanship and superior product quality,” said Chris Davis, Chief Marketing Officer at New Balance. “Both New Balance and Stone Island are independently minded brands with strong aptitudes for calculated risk taking. We both pride ourselves on having our fingers on the pulse of culture, elevating our rich heritage and creating authentic brand experiences for our global consumers. We look forward to pushing the boundaries and experimenting with design.”

Each brand has strong family roots and a robust heritage, and will open their respective doors to deeper research and experimentation with the aim of collaborating on exciting product innovations.