Stone Island new concept stroe opens in China at Sanya International Duty Free Complex

Stone Island new concept stroe opens in China at Sanya International Duty Free Complex

Stone Island has opened a concept store in Sanya International Duty Free Complex in China. It is the first duty free store of the Italian brand located in Hainan, the southernmost province of China, renowned for tropical climate and beach resorts.

This is also the first Stone Island store in China that features the new design concept, by OMA/AMO which revolutionizes the brand stores’ identity, transcending transactional activities, being designed to share experiences and interact with its visitors.

A large digital chandelier at the entrance, suspended from the ceiling, broadcasts Stone Island’s culture to its community. Stepping into the store, you will find the slidable stainless-steel indexes; which can transform the store easily into a space that hosts public presentations, salons, workshops, and private events. The walls are made by cork – the central material to the Stone Island stores – and are burnt, sandblasted and coated, turning dark and textured, while maintaining its sound-absorbing, humidity-controlling features.