Storebook: US POLO Assn. continues international expansionStorebook: US POLO Assn. continues international expansion

Storebook: US POLO Assn. continues international expansion

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has officially opened its newest store in Ho Chi Minh City, located inside the newly developed Parc Mall. Strategically situated on the second floor in a high-visibility fashion corridor – adjacent to major global retail brands the 870-square-foot space represents a key milestone in the brand’s retail expansion across Vietnam.

Spanning 55,000 square meters of modern retail space with over 100 brands, entertainment anchors, and dining destinations, the mall provides an ideal setting to reach Ho Chi Minh City’s lifestyle-driven consumers.

The newly designed store debuts an elevated aesthetic that seamlessly integrates the brand’s sport heritage with modern retail design. Key interior highlights include:

Modernized Aesthetic: An open, bright store design featuring clean architectural lines, a light wooden floor concept, and custom-illuminated lightbox ceilings.

Heritage Signature Touches: Signature red, white, and blue striping along the sweeping store facia, anchored by backlit branding and iconic polo imagery throughout the store.

Premium Storefront & Branding: A high-impact facade featuring sleek glass paneling, double-horsemen backlit iconography, and polished white-and-black diamond tiled border walkways.

Curated Collections: Dedicated merchandising sections displaying vibrant polo collections, seasonal apparel, and sports-inspired accessories for men and women.

The new Parc Mall store offers shoppers an immersive experience that reflects the spirit of the U.S. Polo Assn. brand while delivering a refined shopping environment in Ho Chi Minh City.