Supreme Women&Men Munich February 2020 edition

Supreme Women&Men Munich February 2020 edition

Supreme Women&Men Munich reported a successful order season finale with men and womenswear labels as well as selected accessories and shoe brands presented over 800 top collections on two fully booked levels of the popular venue MTC World of Fashion in Munich. 

Following Berlin and Düsseldorf in Germany’s fashion event calendar, Munich asserts is position as “final authority” for the market as numerous buyers representing retailers in the German-speaking countries and neighboring regions took this opportunity to finalize their season on four action-packed days, despite the adverse weather. 

A 90-percent return quote and strong influx of new exhibitors confirmed Supreme Women&Men’s position and strategy as key order platform for the premium to luxury segment and progressive new design labels.

The collections presented at this latest edition reflected the continued awareness for sustainability in the industry. The strong focus on high-quality materials and manufacturing – par for the course for most labels in the premium and luxury segments – is a key success factor, even and particularly in view of the challenges of globalization. “Made in Europe” is the magic formula. 

“Premium manufacturing in Europe, inventory management with foresight and a close eye on changing market and consumer needs: these are the key strategic elements that make fashion industry players more independent from volatile international logistics chains,” says Aline Müller-Schade. 

The next edition of Supreme Women & Men will take place from Saturday, 8th till Tuesday, 11th of August 2020 at MTC world of fashion in Munich.