Sustainability at Milano Unica’s upcoming 37th edition

Sustainability at Milano Unica’s upcoming 37th edition

Back in 2018, Milano Unica launched the first project dedicated to sustainability, under the slogan “Save the Planet”, featuring a selection of 250 sustainable samples from 53 exhibitor companies. The following year, on the occasion of the Tendenze S/S 2021 event, those in attendance were asked to answer an important question: can creativity be sustainable? The result was a resounding ‘yes’, contradicting the old saw that associated sustainability with evergreen products, classic but less creative.

With the 37th edition of Milano Unica, taking place July 11th till 13th, the Sustainable Creativity project will take an important step forward, adopting a new, concrete approach: all the creative concepts for the upcoming 2024-2025 Fall/Winter season will be interpreted exclusively on sustainable samples, reflecting the growing, decisive and permanent commitment of the textile and apparel industry.

In addition, to make it easier for buyers to orient themselves among the plethora of sustainable offerings in the Milano Unica parterre, the products on display in the area will be labeled according to their sustainability value areas:

– Climate Action

– Chemical Safety

– Biodiversity Conservation

– Circular Economy 

– Social Justice