The ‘House of JOOP!’ new mono-brand storeThe ‘House of JOOP!’ new mono-brand storeThe ‘House of JOOP!’ new mono-brand storeThe ‘House of JOOP!’ new mono-brand storeThe ‘House of JOOP!’ new mono-brand storeThe ‘House of JOOP!’ new mono-brand store

The ‘House of JOOP!’ new mono-brand store

In a prime location in the old town of Konstanz, JOOP! on April 20th, 2023 opened its new mono-brand store: The ‘House of JOOP!’. The spacious sales area is divided into three individual, harmoniously coordinated areas. In the inviting white entrance zone, JOOP! Bags and Accessories are displayed on a separate bag wall. The central area is the heart of the store as a meeting zone. This area is covered from the floor to the walls to the ceiling in the characteristic dark JOOP! blue. In the rear area, which is as spacious and bright as possible, are the JOOP! menswear and womenswear collections as well as JOOP! Living.

Digitization also plays a key role in the design of the store. The digital, energy-saving lighting design with electrified rail systems is state of the art and an LED wall in the rear area of ​​the store shows the current JOOP! campaign videos.